The Maven Business Valuation Tool

Select all that apply.

Think replacement or resale value — not original purchase cost.

Short or uncertain leases are a major deal risk — buyers want security of tenure.

Repeat customers signal brand loyalty — especially valuable in physical businesses.

Different digital models attract very different multiples.

Churn = the % of customers or subscribers who cancel each month.

Organic acquisition is a value driver. Heavy paid-ad dependency is a risk.

Use last 12 months. Ranges are fine — we don't need an exact figure.

Profit = revenue minus all operating costs, including your own salary.

Buyers pay a premium for momentum — a growing business is worth more than a flat one at the same profit level.

Recurring revenue is the single biggest driver of valuation multiples across all business types.

High concentration = high risk. Buyers heavily discount businesses where losing one client is existential.

This is the #1 concern buyers raise in due diligence — it affects both price and dealability.

Documentation is a proxy for how easily a buyer can take over and operate the business day one.

Competitive advantages justify premium multiples — select all that apply.